The most popular Golden Week in the past five years has been confirmed. Tourist traffic surged 2.8 times on the first day of the National Day holiday.
News from Civil Aviation Resources Network on September 29, 2023: The popular scene on the first day of the holiday confirms the fact that this year’s National Day is the most popular golden week in the past five years. Ctrip data shows that on September 29, the first day of the National Day holiday, the number of tourists from all over the country surged. Travel orders increased 2.8 times compared with the first day of the National Day holiday last year, and increased by 20% compared with the first day of the May Day holiday this year.
Driven by multiple factors such as long holiday travel, home visits to relatives, nearby vacations, and cross-city performances, this year’s National Day has hit a new high in popularity. According to data from China Railway Group, a total of 235 million tickets have been sold from September 13 to September 24. Dai Bin, president of the China Tourism Academy, predicts that “about 900 million people will travel during the Mid-Autumn Festival and National Day holidays.”
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From the perspective of travel rhythm, the peak is on the first day of the National Day holiday. The single-day order volume on September 29 is the highest among the eight-day holiday. Orders for air tickets, scenic spot tickets, hotels, B&Bs, etc. have increased significantly year-on-year.
The increase in self-driving travel further aggravated congestion on the first day of the National Day holiday. Ctrip data shows that on the first day of the National Day holiday, car rental and self-driving travel orders nearly tripled compared to the first day of the National Day holiday last year, and increased 1.6 times compared with the first day of the National Day holiday in 2019. Previously, a forecast report jointly released by Ctrip, Baidu, and the Highway Science Research Institute of the Ministry of Transport showed that the national highway congestion peak is expected to occur between 10:00 and 11:00 am on September 29, and the congested highway section to Chengyi will be concentrated. In southern regions such as Guangdong, Jiangsu, and Anhui.
On the first day of the National Day holiday, popular tourist destinations are Beijing, Chongqing, Chengdu, Shanghai, Guangzhou, Wuhan, Xi'an, Changsha, Zhengzhou, and Nanjing; popular nearby tourist destinations are Guangzhou, Nanjing, Shanghai, Hangzhou, Beijing, and Suzhou , Jinan
Tianjin, Zhengzhou, Chengdu; popular scenic spots include Shanghai Disney Resort, Humble Administrator's Garden, China Geological Museum, Beijing Wildlife Park, Emperor Qin Shihuang's Mausoleum Museum, Universal Beijing Resort, Huangshan Scenic Area, Chengdu Giant Panda Breeding Research Base, Wuhan Zoo, Badaling Great Wall, etc.; popular performances include "Song of Everlasting Sorrow", "Impression of the Dahongpao", Guangzhou Chimelong International Circus, "Seeing Pingyao Again", Henan Drama Fantasy City, etc.
For tourists who want to avoid "conforming to the crowd", Ctrip's hotspot list launches the "National Day Reverse Travel" special topic. Daxing'anling, Jincheng, Sanming, Ningde, Xuancheng and other shortlisted destinations with low crowds and high cost performance are suitable for "reverse tourism" during the "National Day" period. Although Haikou, Shenyang, Fuzhou, Jinan, etc. have a large number of people, they are cost-effective. The average price of hotels in Haikou is 550 yuan. In addition, air tickets to Sanya and Lijiang, which were relatively expensive during National Day in previous years, are very cost-effective this year. Flights from Beijing, Shanghai and other places to Sanya and Lijiang are as low as 300 to 400 yuan.
Outbound travel has accelerated its recovery. Outbound orders on the first day of the National Day holiday increased by 54% compared with this year's May Day holiday and 11 times more than the first day of last year's National Day holiday. Among them, Thailand’s outbound travel orders increased more than 28 times compared with the first day of the National Day holiday last year, and have basically returned to the same period in 2019.
Ctrip Research Institute believes that the return of the "people follow the herd" model proves that the tourism industry is entering a new normal. While welcoming the hot orders, businesses in the tourism industry should focus on service quality and travel experience to avoid excessively raising prices and reducing service quality due to the sudden increase in tourists in the short term. They should continue to accumulate reputation and lay the foundation for the sustainable growth of the tourism industry in the future. force.