144-hour transit visa exemption covers 54 countries, and inbound tourism orders in the second quarter increased by 28% month-on-month
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News from Civil Aviation Resources Network on July 5, 2024: Recently, "ChinaTravel" has become popular on social media around the world, with related videos played more than 1 billion times. Many people attribute this to the 144-hour visa-free transit policy and call this policy China's new top business card. Data from the National Immigration Administration showed that in the first half of the year, 14.635 million foreigners entered the country at various ports, a year-on-year increase of 152.7%.
Ctrip data also shows that the 72/144-hour transit visa-free policy is continuing to drive the growth of inbound tourism. In the second quarter of 2024, overseas tourists from 54 countries who enjoy the 144/72-hour transit visa-free policy saw an increase in inbound travel orders to China compared with the first quarter. 28%.
The visa-free bonus is significant. Many places strive to implement the 144-hour transit visa-free policy.
Since January 2013, China has implemented a 72/144-hour transit visa-free policy. Up to now, China's 72/144-hour transit visa-free policy has been applied to 54 countries, covering the United States, Canada, the United Kingdom, Spain, Japan and other countries. Among domestic cities, Changsha, Harbin, and Guilin have implemented a 72-hour transit visa-free policy, and 20 cities including Beijing, Tianjin, Shanghai, Nanjing, Guangzhou, Shenzhen, Chongqing, Chengdu, Xi'an, and Kunming have implemented a 144-hour transit visa-free policy.
This policy has caused many foreign tourists, especially travel bloggers, to go to China. In their videos, they show the friendliness of the Chinese people, the convenience of life, and the richness of food, which is very different from the image reported by foreign media. This triggered a new traffic code, spawned the "City is not City" hot meme, and played a positive role in promoting the destination city and the overall image of China.
Ctrip data shows that in the second quarter of this year compared with the first quarter, the number of inbound travel orders for tourists from 54 countries who enjoy the transit visa-free policy increased by 28%, including South Korea, Singapore (mutual visa exemption with China since February 9), Japan, Australia, There are more inbound tourists from the United Kingdom, the United States, Russia, Germany, Spain, and France. Among the major inbound tourism countries, Greece, Brazil, Hungary, Russia, Canada and other countries had higher growth rates compared with the first quarter.
Inbound tourism in 23 domestic cities is also the first to benefit from this policy. Ctrip data shows that inbound travel orders in 23 cities in the second quarter increased by 42% compared with the first quarter. Shanghai, Shenzhen, Guangzhou, Beijing, Hangzhou, Chengdu, Chongqing, Xiamen, Xi'an, Qingdao and other cities had more inbound tourists. Qinhuangdao, Xi'an, Beijing , Chengdu, Chongqing, etc. have higher growth rates than the first quarter.
In view of the positive value of the 72/144-hour transit visa-free policy, many provinces and cities are also stepping up efforts to implement or improve the policy. Not long ago, Zhengzhou stated that it would speed up the implementation of the 144-hour visa-free policy for transit personnel at air ports; the Yangtze River Delta region will promote the full implementation of the 144-hour visa-free policy for overseas personnel. In April, Sichuan and Chongqing said they would jointly implement a 144-hour visa-free transit policy for overseas personnel. In March, Anhui also stated that it would strive to implement a 144-hour visa-free transit policy for overseas personnel.
Full-link optimization, inbound tourism welcomes policy + market dual-wheel drive
The visa-free policy, represented by 72/144-hour transit visa-free, continues to expand its coverage. On the basis of extending the validity period of unilateral visa exemption for 12 countries including France and Germany, China will officially implement unilateral visa exemption for three countries including New Zealand, Australia and Poland starting from July 1st. Reflected in the growth of inbound tourism, Ctrip data shows that in the first half of this year, domestic inbound tourism orders increased by more than 1.6 times year-on-year.
The continuously optimized visa-free policy has opened the door for overseas tourists to visit China. Domestic tourism companies have seized the opportunities of inbound tourism and promoted the optimization of products and services such as payment, accommodation, travel, and scenic spot tickets, leaving a good impression on overseas tourists.
Ctrip Private Car has entered the international version of Trip.com in April this year, providing airport pick-up and drop-off services directly to overseas tourists. At present, Ctrip's private car service has been launched in 26 popular inbound tourism cities across the country. Ctrip Private Taxi also launched the "Welcome to China" campaign. Overseas tourists who book summer air tickets to seven cities including Chengdu, Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing and Xi'an on Trip.com can enjoy a free pick-up after receiving a coupon. Serve. At the same time, the Chengdu Municipal Bureau of Culture and Tourism also teamed up with Ctrip to provide special entry souvenirs such as panda luggage tags and panda dolls to overseas tourists coming to Chengdu.
In response to the needs of overseas tourists to purchase tickets, Trip.com has launched online ticketing services with more than 2,000 domestic scenic spots, and has also installed international version ticket vending machines in nearly 30 scenic spots such as the Badaling Great Wall and the Terracotta Warriors and Horses of Emperor Qin Shihuang's Mausoleum, supporting foreign tourists in multiple languages. Purchase tickets with multiple payment methods. In addition, Trip.com has launched more than 8,000 day tour products to meet the needs of overseas tourists. Among them, half-day tour to the Palace Museum, one-day tour to Mutianyu Great Wall, one-day tour to Shanghai Film and Television Park + Zhujiajiao Ancient Town, one-day tour to Lijiang Jade Dragon Snow Mountain, and one-day tour to Mount Emei + Leshan Giant Buddha have higher sales.
The two-wheel drive of policy + market has enabled China's inbound tourism market to usher in a virtuous cycle and enter the fast lane of development. Next, Ctrip will actively promote ten major inbound tourism innovation initiatives, focusing on the common problems faced by inbound tourists, covering the entire inbound tourism link such as communication, payment, tickets, Internet, accommodation, etc., to provide more convenient and rich tourism for overseas tourists. experience.
