The great radiance of traditional spirit shines forth, "One tradition, six spirits" build the leading competitiveness of civil aviation in the new era
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On the morning of August 6, Air China held a media open day event in Beijing to celebrate the 10th anniversary of the Golden Phoenix Cabin Crew of Air China winning the title of Model of the Times. The journalists who attended the event visited the Golden Phoenix Cabin Crew exhibition room in the Cabin Service Department of Air China headquarters, watched the meticulously reproduced pre-flight preparation meeting of the crew, and went to the Training Department to experience an emergency evacuation drill. They had a more intuitive and emotional understanding of the development journey, daily work status, and the extensive hard training and efforts behind the famous Golden Phoenix Cabin Crew of Air China.
The Golden Phoenix Cabin Crew can be regarded as a benchmark in the field of cabin service in the Chinese civil aviation industry. Its predecessor was formed in the 1990s. With the development of China's civil aviation, it has been continuously improved and matured, and finally became an important service quality brand of Air China, and continued to promote and guide the consistent and highest standards of Air China's cabin service:
·In 1994, the country began to implement the cross-century youth civilization project. In the same year, the Air China Flight Corps Cabin Crew Department formally established several "Youth Civilization" creation teams
·In 1995, one of the outstanding China-Korea route crews was officially awarded the honorary title of "National Youth Civilization" by the Central Committee of the Communist Youth League and the Civil Aviation Administration of China
·In August 1996, the Golden Phoenix Crew was officially named. This elite flight attendant team, which is positioned as a demonstration platform for Air China's cabin service brand, a test field for new service products, and a base for talent training, shoulders special responsibilities and missions, indicating that it has a promising future.
·On July 28, 2014, the Publicity Department of the CPC Central Committee officially awarded the Golden Phoenix Cabin Service Team of Air China Co., Ltd. the honorary title of "Model of the Times"
·In the following 10 years, the Golden Phoenix Cabin Service Team of Air China Co., Ltd. has continuously strengthened its sense of responsibility and mission in building a high-quality professional flag-carrying airline crew team on the new journey of China Aviation Group to create a world-class enterprise. It has always adhered to the work style of striving for excellence and the work policy of rigorous group management, set a benchmark for civil aviation safety service work, created a brand, and interpreted the glorious dream of helping the construction of a strong civil aviation country and the value pursuit of constantly meeting the people's beautiful travel needs with practical actions, becoming a banner of the civil aviation crew team
The outstanding strength of the Golden Phoenix Cabin Service Team in business and the brand effect formed in the comprehensive service quality of Air China have also been absorbed by China Aviation Group into its "one tradition six" that keeps pace with the times and constantly improves. "Six Spirits" Spiritual Spectrum:
One tradition: the fine tradition of "three persistences, four strictnesses and one guarantee" (persisting in the fundamental purpose of serving the people wholeheartedly, adhering to the guiding principle of safety first and prevention first, adhering to the scientific attitude of strictness and seeking truth from facts; strict organization, strict training, strict discipline, rigorous style; giving full play to the guarantee role of ideological and political work)
Six Spirits: the flag-carrying spirit of "serving the country with loyalty", the high plateau spirit of "flying over the natural moat", the "No. 001" spirit of reform and innovation, The spirit of striving for excellence in maintenance, the "model of the times" Golden Phoenix spirit and the pursuit of excellence "double Olympic" spirit
From the specific connotation, it can be seen that the corporate spirit spectrum of "one tradition and six spirits" of AVIC Group runs through the entire historical process of the group (even the entire Chinese civil aviation industry) from its earliest origin to the latest development period, clearly marking and echoing the distinctive central enterprise identity of AVIC Group/Air China Co., Ltd., the unshirkable responsibility for the country and the ultimate professional demands as a large international aviation group operating under a modern enterprise system.
In particular, the "six spirits" are like picking up treasures from the sea, and the six most characteristic and iconic development events that AVIC Group/Air China Co., Ltd. has experienced along the development timeline have been fixed and condensed, and the special identity and strong strength of Air China have been embodied and presented like a sculpture in the unique way of "corporate spirit components".
As the fifth component of the "six spirits", the "model of the times" Golden Phoenix spirit is relatively young and fresh. As the latest addition of the "Double Olympics" spirit of pursuing excellence after the successful completion of the 2022 Winter Olympics support mission, it evokes everyone's fond memories of the global sports and peace event held in Beijing two years ago.
It can be said that the "six spirits" have just been formally finalized after a half-century of ups and downs, so as to continue to establish the unique temperament spirit of China Aviation Group in a more complete form and further guide all members to move forward firmly. And this time, with the help of the event commemorating the "10th Anniversary of the Air China Golden Phoenix Cabin Crew Winning the Title of Model of the Times", China Aviation Group's "One Tradition and Six Spirits" has more room for display.
Although the original sources of the "six spirits" each have a distinct mark of the times, when they reflect the most fundamental corporate development spirit under the specific name, the loyalty, breakthrough, innovation, strictness, responsibility, quality and sentimental elements they reflect have a strong light and power that transcends time and is long-lasting.
In the face of the current drastic changes in the development environment of the international and domestic civil aviation industry, how to evolve the corporate spiritual assets of "one tradition and six spirits" into a new and more adaptable new era connotation, so as to lead China Aviation Group to face challenges and achieve new breakthroughs, is the more valuable thinking and evolution triggered by this commemorative event.
Looking at the latest international and domestic civil aviation industry landscape, the situation has changed dramatically compared with a few years ago in the continuous evolution of the global economic and political landscape, and is facing unprecedented challenges and changes.
Before the epidemic, the deterioration of geopolitical relations around the world had already begun to emerge. The emergence of the epidemic has further promoted more drastic changes in the global geopolitical landscape, with increasing political and economic frictions between major powers, frequent unstable events, and even the Russia-Ukraine war that lasted for many years, pushing the international trade environment and the global civil aviation airspace environment to unprecedented tension, which has had a profound impact on the international civil aviation industry. Under the new international situation, both business and personal air travel are facing new challenges, and airlines have to re-examine their operating strategies and market positioning.
In the international civil aviation market, airlines not only have to deal with route adjustments and increased operating costs caused by political frictions, but also have to face the decline in passenger confidence caused by unstable events. In addition, the deterioration of the airspace environment has also put the safety and punctuality of flights to the test, further exacerbating the operating pressure of airlines. In addition to the large-scale deterioration, the Middle East, South Asia, and ASEAN regions have shown a relatively sharp contrast. Their relatively neutral stance and the opportunities for industrial breakthrough development captured in the face of friction between major powers have pushed their corresponding civil aviation markets to go against the current, and also presented an important narrow opportunity for the international business layout of Chinese airlines. In this context, how airlines can form a comprehensive and integrated risk perspective, reshape the network structure accordingly, maintain the basic plate and actively explore new cooperation models and market opportunities will more urgently require innovative breakthroughs and improvements in core business skills.
At the same time, China's domestic civil aviation market is also undergoing profound changes. In the process of economic recovery after the epidemic subsides, China's economic structure and growth mechanism are undergoing major adjustments and reshaping, which has a certain impact on consumer confidence and consumer cost tolerance in the short term. At the same time, macro-long-term issues such as the aging of the population structure have also begun to have a significant impact on the recent development of many industries such as real estate, education, and medical care. In the domestic market, the partial shift of air transport capacity in the international market has led to a structural imbalance between local capacity and demand. The domestic market base of Chinese airlines is facing a round of huge fluctuations.
In addition, the domestic civil aviation market is also facing increasingly significant alternative competition from high-speed rail and highway networks. The increasing density of high-speed rail networks and highway networks, as well as their advantages of direct access to urban cores and even obvious point-to-point direct access, are driving more civil aviation passengers to divert. Airlines urgently need to present higher service quality and operational efficiency in the face of a slowing market cake, enhance their comprehensive competitiveness, and respond to the challenges of peers and alternative modes of transportation.
In a sense, the current Chinese airlines are facing another round of new breakthroughs and pioneering journeys. The flag-carrying and huge-scale China Aviation Group/Air China Co., Ltd. is especially among them.
In such an era, "one tradition and six spirits" actually presents great practical significance. Many of its spiritual cores are more powerful and can provide good guidance and inspiration for the breakthrough ideas:
·Adhere to the fundamental purpose of serving the people wholeheartedly: Civil aviation passenger transport is essentially a service industry that provides high-quality and fast travel for the public. The needs of the public are the fundamental source of income for the civil aviation industry. The more diverse the passenger groups, the more differentiated the needs, and the fragmentation of the mainstream market, the more we need to forge the ability to track and grasp different passenger groups at the micro-level, gather the pieces into a whole, and always be able to grasp the market. "Serving the people wholeheartedly" means to seriously consider the differences between different passenger groups, truly examine the needs from the perspective of customers, so as to be able to provide targeted and accurate services, and achieve the capture of each market segment, so as to finally win in the cruel market competition
·Adhere to the guiding principle of safety first and prevention first: In a challenging market environment, safe operation will be the bottom line that airlines cannot touch. Once a safety accident occurs, it will immediately overlap with the severe external environment, causing a huge reputation crisis and financial impact on the airlines themselves. Safety operation during the rising period of the industry is to seize the opportunity to win and maximize profit opportunities; while safety operation during the turbulent period of the industry is to ensure the lowest threshold to continue to enjoy the competitive qualification in front of passengers and the market. No matter how much we emphasize its importance, it is not too much
·Adhere to the scientific attitude of strictness and seeking truth from facts: In the market environment of the high-speed rising period, enterprises can fully release various business capabilities to seize more market opportunities; while the competition in the volatile period is largely turned to see who has fewer mistakes and errors. The winner may not be because of any great changes, but often because of fewer mistakes than the opponent. In this case, strictness ensures that all prescribed procedures can be accurately executed, all actions are endorsed and constrained by rules, seeking truth from facts, correcting mistakes and correcting them quickly, and minimizing negative effects are the most pragmatic way to break through adversity
·Strict organization, strict training, strict discipline, and rigorous style; give full play to the guarantee role of ideological and political work: There is a continuation of the aforementioned logic, reducing mistakes, and returning to the standards and specifications more accurately. What is needed is the four strictness in daily work. To ensure that the stance and concept on major issues are correct and that there are no mistakes, we need to rely on the escort of strict and effective ideological and political work on a daily basis
·The flag-carrying spirit of "serving the country with loyalty", the high plateau spirit of "flying over the natural moat", the "No. 001" spirit of reform and innovation, the spirit of striving for excellence, the "model of the times" Jinfeng spirit and the "double Olympic" spirit of pursuing excellence: under the composite identity of the flag-carrying central enterprise airline and the listed company in three places around the world, it is necessary to continue to bear the patriotism and support the implementation of national strategies, and to break through against the wind in the open market competition. It is even more necessary to link and release the core of the six spiritual backgrounds, reproduce the spirit of struggle and breakthrough in the early years of entrepreneurship, dare to think and act, pursue quality, and be sure to win every shot, and be cautious at every step
Such a comparative examination will clearly show that in the current complex and challenging era environment, "one tradition and six spirits" still have extremely high guiding and leading momentum. Although it started and gradually improved in the past time that has passed, its hard core that penetrates into the internal mechanism of modern civil aviation enterprise development can still shine with a high degree of calmness, rationality and great wisdom in a completely different era environment, helping airlines to calm down, return to their inner selves, clear the clouds and fog, and finally win over their peers in the face of complex changes.
"The 10th Anniversary of Air China's Golden Phoenix Cabin Crew Winning the Title of Model of the Times" is not only a tribute to past achievements, but also a new start to draw nutrients and wisdom from the historical journey. Blessings, and deep belief that the fiery phoenix will rise from the ashes and continue to break through and rise high!