Market Weekly Report: China Eastern Airlines unveils new boarding pass! Korean Air launches premium economy class
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What are the key updates in the domestic and international aviation industry this week (August 9-15) regarding products, services, and marketing? The Civil Aviation Resource Network takes a look at the week's key news, giving you a comprehensive overview of the important information.
1. China Eastern Airlines' New Boarding Pass Unveiled, Piloted at Shanghai Hongqiao Airport
Beginning August 13, China Eastern Airlines launched its new boarding pass, with a pilot program starting at Terminal 2 of Shanghai Hongqiao International Airport. The new boarding pass features optimized and upgraded key information such as gate, time, and seat number. It features a "brightened and enhanced" design. By enlarging fonts and enhancing color contrast, passengers can quickly identify the key information on the boarding pass. This makes it easier for elderly passengers to read the information, helping to reduce the risk of missed flights.
2. Hainan Airlines Launches Pet Cabin Service on International and Regional Flights Starting August 15
Hainan Airlines will officially launch pet cabin service on its Beijing-Bangkok international route starting August 15, 2025, becoming the first mainland Chinese airline to offer pet cabin service on international and regional routes. This move not only opens up a new model for cross-border pet travel within mainland China, but also marks Hainan Airlines' international breakthrough in pet-friendly services, creating a more welcoming air travel experience for passengers.
3. Air China's "Phoenix Miles" Membership Exceeds 100 Million
Recently, the "Phoenix Miles" frequent flyer program reached a significant milestone: its membership officially surpassed 100 million! This figure is more than just a leap in membership; it carries the trust and expectations of hundreds of millions of passengers. It is a powerful testament to the meticulous service quality and deep brand influence of the "Phoenix Miles" frequent flyer program over the years, and a vivid reflection of Air China Corporation Limited (hereinafter referred to as "Air China")'s unwavering commitment to excellence and success in the aviation service sector.
4. Cathay Pacific Presents "Shenzhen Departure Privileges" SkyPass Connecting Discount
From August 5 to 18, 2025, passengers from the Greater Bay Area and across China can enjoy up to 10% off Cathay Pacific SkyPass products departing from Shenzhen Shekou Cruise Port or Shenzhen Airport Terminal, allowing them to experience seamless global connections from Shenzhen's two major terminals.
5. Faster Transfers! Daxing Airport's Domestic Rapid Transfer Area Launches "One-Stop Service"
Recently, Daxing Airport's Domestic Rapid Transfer Area officially implemented a "One-Stop Service" model. Transit passengers are no longer restricted to checking in at their airline's counters. They can choose any open counter within the area, effectively eliminating the pain points of long queues and incorrect queues during peak hours, further improving transfer efficiency and the overall experience.
6. Korean Air Launches Premium Economy Class on Modified Boeing 777-300ER Fleet
Korean Air will introduce Premium Economy Class on its newly modified Boeing 777-300ER aircraft, with the first flights slated to begin in mid-September on short- and medium-haul routes. Korean Air has invested approximately 300 billion won in a complete refurbishment of its 11 Boeing 777-300ER aircraft, featuring a completely redesigned cabin.
7. Delta Implements New International Long-Range Baggage Screening Procedures at Atlanta Airport
Delta Airways announced Wednesday that it has implemented new international long-range baggage screening procedures on select flights arriving into Atlanta from London Heathrow and Seoul Incheon. Thanks to a new cooperative program between U.S. Customs and Border Protection (CBP) and the South Korean and British governments, Delta and Korean Air passengers flying from Seoul Incheon to Atlanta, as well as passengers flying from London Heathrow to Atlanta and connecting to Delta flights, will no longer need to collect and recheck their baggage at U.S. customs.